Bill began work at North Sails UK in 1990 under the late Peter Bateman, because if you wanted to “make it” in the sailmaking business, North Sails was the place to be. A reluctant transplant to Minden, Nevada, he soon realized that he had been transported to the center of the sailmaking universe.
Bill has held a number of positions at North Sails but his current focus is on R&D and how we can continue to maintain our product differentiation. Bill is also heavily involved in the applied technology of North Sails products and figuring out where that technology can cross over to other uses outside of sailing. Bill’s drive for constant innovation and improvement enables ongoing development, with a goal to be at the very front of the latest technology.