Managing Director, rEvolution

Merrick Haydon

rEvolution’s lead in the London office, Merrick has more than 20 years’ experience within sports marketing, sponsorship, PR and event management working with clients such as BMW, Jumeriah, Land Rover USA, MasterCard, Mizuno, Rolex, SAS, UBS and Volkswagen. Merrick has worked with major international sponsors, athletes, federations, and rights holders to maximize activation of sponsorship programmes as well as devising and implementing international sponsorship and PR strategies. rEvolution works with both the Denmark SailGP Team’s title sponsor – ROCKWOOL, and its Chicago HQ office alongside the United States SailGP Team.