CEO - Alter Agency
Richard has been involved in the sport and entertainment marketing industry since 1992, when he started his career managing Carlsberg-Tetley’s partnership with the England Cricket Team. He is renowned for developing and implementing strategic campaigns for a wide number of award-winning clients such as PUMA, Bacardi-Martini, Ray-Ban, Standard Chartered Bank, Schroders, Merrell and TCL.
Richard is a strategic thinker who is bringing vision and creativity, as well as passion and enthusiasm to the job.
Outside of work he enjoys coaching his kids sailing, participating in charity bike rides and finding time to go to restaurants with his wife and friends and some occasional photography.