Event management

MaxComm Communication Event management
MaxComm Communication


MaxComm is an independent communication agency based in Geneva and founded in 2006 by Bernard Schopfer. Specialised in the design and implementation of strategic communication programs as well as media relations, the agency includes a multitalented and multilingual team with strong experience in media relations and corporate communications.

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aarhus events

Aarhus Events


Aarhus Events, attracts, develops and supports large, strategic events with an international focus. The overall aim is to create events that contribute to economic growth and development across various sectors and which provide unique experiences for the city’s citizens, guests and business community. Aarhus Events assists event planners within a wide range of fields: Sporting events, cultural events and knowledge events among others. Aarhus Events take part in the planning, development and occasionally in the execution of events. They advise and provide guidance to those, who are organising events in Aarhus. They have a solid and strong network both locally, nationally and internationally, and the team has many years of experience at attracting, developing and staging events. 

Aarhus Events is a fully integrated division of the City of Aarhus, under the department of Culture and Citizens Service.


Sport Event Denmark


Sport Event Denmark is the national danish sports event organization. It is established and is supported by the Danish Government, the National Olympic Committee and Sports Confederation of Denmark to help develop and promote sport. The main objective of Sport Event Denmark is to attract and host major international sports events and conferences, in conjunction with local host cities and specialized organizers in Denmark.


Visit Aarhus


It is no coincidence that many people choose a venue in Aarhus for conferences and meetings.Aarhus offers a perfectly unique combination of professional conference facilities in the heart of the city, unique attractions, and young urban big-city vibrancy.

VisitAarhus will be happy to assist you with the inspiration and planning of your special meeting, training or conference event – with your requests and desires being pivotal.

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Sailing Aarhus


Sailing Aarhus is a sail event association jointly formed by the six yacht clubs in Aarhus. The last 20 years, Sailing Aarhus has hosted a vast number of international sailing events. A temporary, but absolute peak in Sailing Aarhus events strategy will be hosting the 2018 Sailing World Championships, where sailors from 100 nations will race for medals and qualifications for the Olympics in Tokyo 2020. The Bay of Aarhus will become a focal point for the many elite sailors in a timeless battle against the wind and the waves. Sailing Aarhus is also the home of the Danish elite training facilities which has formed sailing stars such as Jonas Warrer, Martin Kirketerp and Jess Gram Hansen. In order to boost its strategy, Sailing Aarhus is currently building a state-of-the-art International Sailing Center, a 3,100 sqm facility which will be inaugurated in early spring 2018.

Partners & Exhibitors


Volvo Ocean Race


Founded in 1973, the Volvo Ocean Race is the leading round-the-world sailing race for teams, with a series of stops providing fans the chance to experience the In-Port Race series. Originally known as the Whitbread, the Volvo Ocean Race has become sailing’s biggest offshore race and one of the most coveted prizes in the sport. It lasts for nearly nine months – the longest sport event in the world.


World Sailing


World Sailing is the world governing body for the sport of sailing, officially recognized by the International Olympic Committee (IOC). It’s responsible for the promotion of the sport internationally, managing sailing at the Olympic and Paralympic Games, developing the Racing Rules of Sailing and regulations for all sailing competitions, the training of judges, umpires and other administrators, the development of the sport around the world and representing the sailors in all matters concerning the sport.


North Sails


North Sails, the largest division of North Technology Group, is the world leader in sailmaking technology. Founded in 1957 by Lowell North, the Group comprises three market leading marine brands,all focused on providing innovative and high performance products and solutions to the worlds sailors & yachtsmen.

North Sails holds the patent for 3Di, a unique composite construction process that produces high-performance sails that approach the shape holding of a rigid foil. North Sails is the sailmaker of choice on the majority of Americas Cup, Grand Prix, ocean race boats and Superyachts. North Sails offers a wide range of performance 3D and paneled sails for cruising sailors and is the worlds leading sailmaker for one-design classes with more National, World and Olympic Class victories than all other sailmakers combined. The division operates 147 sales and sail care sites in 63 countries, with manufacturing facilities in the United States and Sri Lanka. NSG has an extensive licensee network representing the brand worldwide. The North Sails license has been extended to North Sails Apparel, a fashion line inspired by the sailing lifestyle. NTGs other operations include; Southern Spars, the world leader in composite spars, rigging and marine components; North TPT, specialists in the industrial application of ‘Thin Ply Technology;’ North Cutting systems, advanced cutting and molding solutions for industrial textile and fabric industries; and EdgeWater Power Boats, a quality line of unsinkable high-performance outboard sport boats.

Spinlock Partner of the Yacht Racing Forum


Spinlock is an independent and innovative company, widely acknowledged as the world expert in ropeholding. Based in Cowes, UK, the ‘Home of Yachting’, Spinlock has over thirty years experience of designing and manufacturing rope holding equipment for sailing boats, from dinghies up to the largest super yachts.


World Match Racing Tour


Founded in 1999, the World Match Racing Tour (WMRT) is the world’s leading professional sailing series. It features world class sailors and Olympic champion, with tour events staged around the globe. WMRT is officially sanctioned with ‘Special Event’ status by the International Sailing Federation (ISAF), the sport’s world governing body.


Clipper Ventures


The Clipper Round the World Yacht Race is a unique biennial challenge for non-professional sailors and has grown and developed through ten editions over twenty years. Around 700 crew compete in twelve identical 70-foot purpose built one-design yachts through 11 months in a series of 14 races between six continents.
The event was devised by yachting legend Sir Robin Knox-Johnston, the first person to circumnavigate the world solo, non-stop, in 1968-9, to create the opportunity for people from all walks of life to experience ocean racing. Its combination of crew fees with sponsorship revenue from team and host port partners, plus official suppliers, has created a highly sustainable business model.
Over the past 20 years over 4,000 people have been trained to become competent sailors with many developing their participation in the sport. The professional skippers who lead the crew often progress into other major ocean racing events.
The eleventh edition of the Clipper Race is due to start from the UK in late August 2017. Its route takes in South America, South Africa, Australasia, SE Asia, China, West and East coasts of North America, Panama and European ports.

Gurit is the partner of the Yacht Racing Forum



Gurit has established itself as a developer and innovator in the composites industry and positioned itself as the leading global supplier of composite materials, engineering services, tooling equipment, and select parts and systems. Over 30 years experience in the practical application of composites across various market sectors and projects, from small parts to large-scale structures, combined with a unique technical approach enables Gurit to offer the complete composite solution.

GeoRacing is the partner of the Yacht Racing Forum



GEORACING is a complete solution for GPS tracking and visualising outdoor sporting events in 2D & 3D. Information and statistics are provided to enhance the spectator experience. Each event can be broadcasted live on large screens or television for big audiences, or webcasted on internet portals, smartphones and tablets.

Mirabaud Yacht Racing image partner Yacht racing forum

Mirabaud Yacht Racing Image


Started in 2010, the Mirabaud Yacht Racing Image is the world’s premier photography competition dedicated to the sport of sailing. It seeks to recognise the very best yacht racing image taken during the year, and that which best represents the essence and excitement of yacht racing as a sport. The contest is open to professional yacht racing photographers from all over the world. The top twenty pictures will be displayed at the Yacht Racing Forum. The winners will be announced and celebrated during the Yacht Racing Forum.


Mirabaud Sailing Video Award


The Mirabaud Sailing Video Award was launched to honor the best sailing videos produced each year and their authors. The annual contest is open to professional cameramen, directors, editors and TV production companies from all over the world, as well as sailors who produce on-board videos during races. It celebrates high achievement in sailing imagery, filming, editing and story telling. The winners of the award will be celebrated during the Yacht Racing Forum.


Hai Sports

HAI Sports Limited is a Chinese company devoted to building a sports marketing platform focusing on sports event management, sports training & tour and sports media distribution.

Serving the middle-to-high-income Chinese individuals and families by the core valule of Sports Spirit, Nobility and Self-challenge, HAI Sports provides a direct branding platform through sporting events and service operations to its Chinese and international commercial partners.


Virtual Regatta


Virtual Regatta SAS was created by Philippe Guigné in October 2006 for the iconic French transatlantic, the Route de Rhum.

With 1 million active players, it’s the global leader in virtual sailing games. In addition to the conception and the production of online and mobile games, the primary activity of Virtual Regatta is the creation of sailing events on the internet.

Thousands of people who are passionate about sailing can follow races in a way that’s unique and dynamic: players start races at the same time as real races, on their own boat. The website allows race organizers, teams and sponsors to create more engaged audiences.

Based in Paris, Virtual Regatta offers three games: Virtual Regatta Offshore, Virtual Regatta Inshore and Virtual Regatta Arcade.

Virtual Regatta is partnered with several of the largest sailing races: Vendée Globe, Volvo Ocean Race, America’s Cup, Transat Jacques Vabre, Tour de France à la Voile, Fastnet Race, 900 Nautiques de Saint Tropez, etc.

A year ago, Virtual Regatta created the Virtual Sailing Raking (VSR), the world ranking of virtual sailing. Open to all of the actors in virtual sailing, it allows to reward the best virtual sailors every year.




Zhik was founded before the Athens Olympics when it was noticed that the sailing apparel markets could do with a spark of innovation. There was clearly scope to bring in technically proficient gear to help athletes win gold. Since then, Zhik has not only achieved this, but combined it with a fresh outlook in styling.

We now sell a brilliant range of products into an international network covering more than 40 countries, in Europe, the Americas and the Asia Pacific . Top sailors choose Zhik gear to win world championships, and demand it for their OIympic campaigns. The Zhik brand has a very strong presence with the elite athletes in sail racing.

After success in the dinghy boats, Zhik set about designing some brilliant yachting gear. Zhik Isotak™ and AroShell™ wet weather gear is rapidly becoming  a new choice for racing sports boats, and is now extending to ranges suitable for offshore yachting.

Zhik has also expanded on its research and development, with new projects in material science likely to change many facets of performance apparel. We aim to wear less layers in winter and to provide functionality where it counts.

Zhik is now growing to include new technical products that will appeal in a larger set of outdoor and marine applications. Expect to see more of Zhik as we build our network, and extend into broader marine activities. Take a pair of ZKG’s for example, our flexible high grip amphibious shoe,  and wear them in any marine environment, also styled as street wear.

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Eventory is an all-in-one event management, marketing and networking software for professional event organizers seeking to streamline the organization process of conferences, tradeshows, corporate events. The platform integrates numerous tools and services: from building digital agendas, to instant communication with attendees, to analytics. Eventory allows event professionals to manage events in real time, increasing attendee satisfaction and giving the organizers priceless feedback and data to make better business decisions in the future. Thanks to the holistic approach, it is finally possible to measure and increase event ROI and grow business with event marketing.


GAC – Pindar


About GAC Pindar

Launched in 2011, GAC Pindar is the go-to provider for marine sport, leisure and event logistics. GAC Pindar combines the global strength and resources of the GAC Group with the inside understanding of the yachting world, represented by the Team Pindar professional sailing team.

GAC Pindar is the official logistics provider for the Extreme Sailing Series and the Volvo Ocean Race.

GAC Pindar is also a familiar name on the international race circuit, frequently featuring in the winning line-up at premier sailing events.


About GAC Group

GAC is a global provider of integrated shipping, logistics and marine services. Emphasising world-class performance, a long-term approach, innovation, ethics and a strong human touch, GAC delivers a flexible and value-adding portfolio to help customers achieve their strategic goals. 


Established since 1956, GAC employs over 9,000 people in more than 300 offices worldwide.


OC Sport


OC Sport: a global sports marketing and events company specialising in professional sailing and outdoor events including running, cycling and winter sports, plus more extreme sports including adventure racing and trail running.


SEAir – Foil Resource Center


Established in Lorient (Morbihan), SEAir is a key player in the nautical world, using it’s expertise to make boats fly thanks to foils. If the concept of foils is a hundred years old, it’s use has been democratised over the past few years. At SEAir, thanks to the advance of our innovations, and their high potential prospects, we are convinced that foils are the nautical revolution of these coming years.

Our innovative concepts are developed on full-size demonstrators. Our in-depth scientific Research and Development process is combined with the chance to dream about flying boats. SEAir’s expertise has been awarded several times: « Trophée Innovation » of the CCI of Morbihan en 2015, the special « Haute Technologie » prize 2016 of Fédération des industries nautiques (FIN) and has been awarded the « Green Tech Startup » label of the Ministry of Ecology, Energy and the Sea.


Ganado Advocates


GANADO Advocates is a leading full service business law firm based in Malta, widely recognised for its business and commercial law practices. The firm traces its roots back to the early 1900s, and is today one of Malta’s foremost law practices that is consistently ranked as a top-tier law firm in all its core sectors. The firm has, over the past decades, contributed directly towards creating and enhancing Malta’s hard-won reputation as a reliable and effective international centre for financial and maritime services. The firm has a predominantly international client base with a team of professional advisors with specialist expertise and experience to advise and assist its clients.

GANADO Advocates is at the forefront of the local ship registration and ship finance sectors and acts for many major ship owners, yacht owners, banks and other financial institutions. The firm has also been strongly involved in the re-drafting of much of the relevant shipping legislation over the years. One of the firm’s major strengths is the long standing involvement in yacht finance and yacht mortgaging. The firm acts regularly for yacht financing banks and institutions throughout the world and is one of the leading players in this sector in Malta.


Star Sailors League


The Star Sailors League was created by sailors for sailors. In 2013 a group of top sailors met and started the project that has become the Star Sailors League. Their objective was to have a highly competitive professional sailing league to bring together the best sailors in the world. The focus was to be on the athletes, not on the boats. This new league has been built using a unified world ranking, similar to the ATP World Tour ™, established by tennis players in 1972. Drawing on this inspiration from tennis, the SSL also awards substantial prize money to the best-ranked sailors. In December 2016, the fourth edition of the SSL Finals will be held in Nassau, The Bahamas.

Supporters & Charities


Sailors for the Sea


Educating and engaging the boating community in the worldwide protection of the ocean.

Media partners

Seahorse media partner of the Yacht Racing Forum

Seahorse magazine


Seahorse has developed over 25 years into a powerful forum for debate, and influential opinion; a truly International magazine, and the official publication of the Royal Ocean Racing Club (RORC).

Scuttlebutt Europe is the media partner of the Yacht Racing Forum in Geneva

Scuttlebutt Europe


Brought to you by Seahorse magazine, Scuttlebutt Europe is a digest of sailing news and opinions, regatta results, new boat and gear information and letter


Baad Mag


Bådmagasinet is Denmark’s most widely read magazine about sailing published every month in a style modern layout and design. The magazine contains everything about sailing from home and abroad. Test reports, interviews, current affairs and news reports with everything your heart desires from your marine life.

Skippers is the media partner of the Yacht Racing Forum in Geneva



Recognised for the past ten years for its quality and elegance, the reference Swiss quarterly magazine enthusiastically reflects on and analyses the yachting universe on one, two or three hulls: ocean racing, cruises, nautical and ecological stakes, sailing interviews, new features at the yards, prototypes and records, lake racing and old sailing ships. It processes daily news items and videos at The official magazine for the Swiss Sailing Federation, Skippers is also the media partner to the greatest events, in terms of participants (Bol d’Or, Rund Um) and prestige (Grand Prix Beau-Rivage Palace, St Moritz Match Race). Appreciated by both amateur sailors and professionals at home and abroad, Skippers is the media partner to the boat shows in Cannes, La Grande Motte, La Rochelle, Monaco and Paris, as well as events such as the World Yacht Racing Forum.

Marina partner of the Yacht Racing Forum



Ce magazine décrit l’actualité du monde nautique suisse de manière détaillée, compétente et moderne. Avec ses tests de bateaux très complets, ses articles de fond sur les progrès de la technique, ses présentations des nouveautés de la branche et son grand marché de petites annonces «Mercato», «» est une source d’informations de première classe. Que ce soit sur les lacs suisses ou les mers du globe, «» présente des destinations magnifiques, des voyages, des aventures et des évènements passionnants (Seaside et Lakeside) comme si vous y étiez. Mais nous souhaitons avant tout axer nos articles sur le sujet qui se trouve à l’origine de tout cela: l’être humain.


Nautical Channel


Nautical Channel is the only international 24/7 nautical sports and lifestyle channel in the world. Sailing and extreme sports make up the majority of the programming from boating sports (power and sailing) to board sports (surfing, kiteboarding, etc) to news, commentary, travel, adventure, athlete interviews, equipment, and a lot more!


Yacht Film


After initial short films, award winning director Gerrit Haaland specialised in corporate and commercial films. He is a strong storyteller who loves the challenge of blending information and entertainment.

A certified aircraft mechanic, Gerrit Haaland complements his artistic talent with a thorough technical knowledge, making him a first choice for B-to-B commercials and corporate film.

His clients include international and German blue chips like Bombardier, Lufthansa, ERGO, Microsoft, AstraZeneca and Tchibo as well as the German Government.

A life-long sailor and RYA Yachtmaster offshore, Gerrit offers his experience to the yacht and superyacht industry. In early 2015, he established as a Spanish business in the yachting hub of the Western Med, Palma de Mallorca. His service is geared towards regatta and event organisers, charter agencies, yacht brokers and owners as well as marine businesses.

His film about the CSC 505 World Championship 2005 was considered a milestone in regatta videos; and sparked the long term involvement of SAP in the sport – nowadays head sponsor of Sailing Team Germany. Gerrit has recently completed a shoot for major superyacht brokerage OCEAN Independence at the Monaco Yacht Show and is co-producing a documentary about legendary yacht racer Cpt. Charlie Barr. His expertise in both fields, yachting and filming, is quite unique and a sought after asset in maritime film and video production.

When he gets a weekend off from filming, he can be seen racing Lasers and J80s around the cans in the Bay of Palma.


Yacht Russia


The Yacht Russia Magazine is the leading publication about yachts in Russia dedicated to sailing boats, travels under canvas and yachting. Apart from translated materials the Russian version of the Yachts makes room for authors and photographers professionally covering the life of sailing community in Russia. One can also find on the pages of the magazine detailed information on major events in yachting such as the America’s Cup, Volvo Ocean Race etc. The Yacht Russia Magazine stands for regattas and voyages, novelties and practical advice, fortunes and triumphs of yacht loving people and new discoveries in every issue for our readers.


Cuplegend Yachting Magazine


Cuplegend Magazine is the magazine dedicated to the America’s Cup and to the most beautiful sailing competitions throughout the world . The Magazine is published in French and English.

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Now in its 33rd year of publishing, the monthly special interest title Sailing was launched in 1984 to meet the needs of the South African sailing fraternity.

SAILING is the only South African magazine dedicated to sailors and the sport of sailing. It is an authoritative, informative and entertaining monthly publication that cost-effectively takes advertisers’ message to a clearly defined target.

SAILING has an editorial policy that is dedicated to the safety of yachtsmen through education. Its broad spectrum of reports includes in-depth technical features on the art and science of sailing, analyses of advances in equipment design and anecdotal coverage of all yachting events.


The combined  network of and reaches 250,000 unique users per month, throughout the world. Our winning editorial team includes Mark Jardine, Richard Gladwell, David Schmidt, Guy Nowell, John Curnow, Rupert Holmes, Helen Fretter, David Henshall and Louay Habib.

Wave is the media partner of the Yacht Racing Forum

Wave Mag

Wave Magazine is all about Yachting. The editorial concept includes maritime lifestyle with all its fascinating aspects : sailing and motor boats, water sports in action, charter and ground targets around the world, and people who live their passions with fascinating testimonies on our blue planet.Nautical tradition, lifestyle and fashion news are offered as well as tips and recommendations. With high-quality photos and contemporary texts, Wave Magazine offers a premium reading.
The online version offers interactive and multimedia elements and more articles.


Course Au Large


Course Au Large is the first daily online sailing exclusively dedicated to news about regattas and offshore racing.

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Search Magazine


Sail World


Barracuda News


Barracuda News provides visitors of our website with the most up-to-date information about sailing regattas, exclusive interviews with champions and other interesting people who participate in the sailing industry around the world. Barracuda News also gives full media support to regattas of various classes and their events. We also have a 3D tracking tool, which can be used by anyone to follow the races live as they are happening.


Tip and Shaft


La newsletter des professionnels et des passionnés de la course au large présentée par Axel Capron et Pierre-Yves Lautrou

To find out more about how you can benefit from Yacht Racing Forum, please contact:


Bernard Schopfer

MaxComm Communication
42 quai Gustave-Ador
1207 Geneva – Switzerland
P/ +41 22 735 55 30
M/ +41 79 332 11 76
F/ +41 22 735 55 32

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Why Partner, Sponsor or Exhibit at YRF?


The Yacht Racing Forum provides the perfect environment to showcase your brand or products, and to meet the right people face to face. It offers an ideal opportunity to boost your company’s profile among an influential and decision making audience comprising athletes, teams or event sponsors, boat owners, venues, designers or builders, insurance companies, technical providers, organisers of all types and sizes of events and much more.


Partner and Sponsorship Benefits


You are invited to take advantage of a number of partner and sponsorship packages. The opportunities are diverse and vary in price and style, to appeal to a wide range of companies who wish to raise their profile at the YRF and directly generate sales among their target markets. Partnership or sponsorship of this conference will provide you with a high profile opportunity to strengthen market awareness of your products and services as well as highlighting your position as a key industry leader.

By participating in YRF as a partner, sponsor or exhibitor, you will be placing yourselves at the heart of the debate and ensure your solutions, services or products are at the forefront of the participants’ attention and consideration.

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Interested in becoming a sponsor? Contact us