Head of Corporate Identity & Sponsorships at Generali

Massimo Mancini

Massimo Mancini is Head of Corporate Identity & Sponsorships at Generali, where he leads the global team and coordinates local teams to ensure brand consistency while respecting local strengths. His approach is simple: listen, align, simplify, execute.
Before joining Generali, he gained extensive experience in brand communication and partnerships, working with leading automotive and consumer brands such as Hyundai Motor Company Italy, Jeep, Toyota Motor Italy, and Birra Peroni. He also oversaw local activation for sponsorships in major sports, including the Superbike World Championship and top-tier European football clubs.
Passionate about turning partnerships into stories people feel, he specializes in creating value through strategic collaborations and consistent brand identity, connecting people, markets, and ideas.